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Colombian football governing body DIMAYOR is set to introduce sweeping kit branding regulations starting with the 2027 Liga BetPlay season. An official circular distributed to professional clubs outlines strict new rules for shirt names, numbering, and sleeve badges. Most notably, the league will mandate Helvetica as the sole official typeface for player names and squad numbers across all participating teams, stripping clubs and kit manufacturers of the ability to use custom fonts. Big thanks to @cdfactoryco.

Beyond standardizing the typography, the regulations strictly govern visibility and colors. All names and numbers must appear either in solid black on light-colored kits or solid white on dark-colored kits, with no additional accent colors or outlines permitted. For shirts featuring stripes or graphic patterns, clubs must integrate a blank, single-tone rectangle measuring exactly 34 cm by 26 cm on the back to host the number. Player names must be positioned directly above the number with a font height between 5 cm and 7 cm, while DIMAYOR and competition sleeve badges will have designated dimensions and mandatory placement below club sponsor patches.

DIMAYOR is also putting an end to unconventional squad numbers. Players will only be allowed to wear consecutive integers from 1 up to the total number of registered squad members, outlawing high numbers such as 77, 88, or 99. The drastic move has sparked backlash among Colombian football fans and kit designers, who have criticized the choice of a standard office typeface and the loss of distinctive club identity on the pitch.

Colombian club Deportivo Cali and their technical sponsor Hillside have launched a special-edition capsule celebrating the club's historic first league championship won in 1965. The release consists of two retro-inspired jerseys — one in green and another in white — that pay tribute to the monumental title won over six decades ago.

Both shirts embrace a classic mid-60s aesthetic, anchored by an open polo-style collar. The green shirt features a contrasting white collar and cuffs, complemented by a tonal sublimated pattern of stripes, pennants, and historic club insignia across the fabric. In turn, the white version offers a clean, elegant look highlighted by rich emerald green trim. On the collar ribbing, knit detailing spells out "19 CAMPEÓN 65" in tribute to the landmark campaign.

Each jersey is adorned with a vintage Deportivo Cali crest topped by a single embroidered golden star representing that maiden triumph. Additional commemorative touches include a retro script Hillside graphic at the lower back and a stitched authentic crest patch near the hem displaying "Cali - Un Amor para toda la Vida 1912". The limited-edition pieces are delivered in custom collector's packaging alongside a certificate of authenticity.